Find three examples of multi-modal texts that come from similar genres (e.g. university Web sites, talking cat videos, newspaper ads). If you already know what genre you’re expected to produce for a class, project, or client, choose three texts from that genre. Perform a rhetorical analysis of the texts, whereby you describe each text’s author, purpose, audience, genre, and context, and explain how different design choices are used to meet the demands of the rhetorical situation. When describing design choices, begin with the terms from this chapter: emphasis, contrast, organization, alignment, and proximity. However, you may realize other terms are necessary to fully describe the texts.
For my genre, I choose to look at social media homepage websites. The first one I looked at was Twitter.
The author of this text would be the graphic designers that designed the homepage of the website and the people who did the coding for the homepage of the website. The purpose of the text is to inform the viewer about what the site is about with the tagline. It is also meant to invite the person who is visiting the site to join twitter. It also helps that there are no ads in the way that could distract and/or annoy the person visiting the site. The audience is anyone who is visiting the site and who happen to like using social media. The context: it’s a social media website meant for people to communicate with each other via the internet.
For my next example, I choose to look at the homepage for Facebook.
The author for this text would be the people who did the coding and graphic design for the homepage and possibly just company as a whole. The purpose is to get people to sign up for Facebook by making the “Sign Up” big and having it be the next thing they see after seeing the Facebook header. The homepage also looks very simple with not much writing or others things to distract the person visiting the page. The audience is anyone who is viewing this site and/or who is interested in social media. Context is the web which could be viewed on a mobile device, laptop, or tablet.
For my last example, I choose to look at the homepage for Tumblr.
The author for this text would be again the graphic designers and the people who do the coding and the brand “Tumblr” itself. The purpose is to invite the person viewing the website to log in (or possibly sign up) the background makes it appealing or more inviting for people to join the site. (The backgrounds change. It’s not just cats.) I also like how the tumblr logo is all written in lowercase letters. That kinda gives it a softer look. The audience are people who are viewing this site and/or are in interested social media. The context is a website that can be viewed easily on your smart phone if you have the tumblr app or on a laptop or tablet.